Minggu, 01 Mei 2016

Mengenal Singkatan dari Istilah dalam Brand Management


Aku baru menyadari bahwa di Indonesia, istilah-istilah pada setiap daerah dapat berbeda untuk Brand Management, hal ini menyebabkan seringkali terjadi miskomunikasi antara saya dengan team pada saat awal bekerja.

Namun untungnya ada standar baku untuk istilah-istilah yang tepat, beberapa di antaranya adalah..

  1. A&P : Advertising & Promotion
  2. P&L : Profit & Loss
  3. ATL : Above The Line
  4. BTL : Below The Line
  5. TTL : Through The Line
  6. 4P    : Product, Price, Place and Promotion
  7. ND   : Numeric Distribution
  8. MS   : Market Share
  9. WD  : Weight Distribution
  10. OOS: Out Of Stock
  11. SISO : Sell In Sell Out
  12. WIP : Word In Progress
  13. DOI : Days Of Inventory
  14. AWOP : Average Weight Of Purchase
  15. MT      : Modern Trade
  16. GT      : General Trade
  17. MM      : Mini Market
  18. HPM    : Hyper Market
  19. SM      : Super Market
  20. POSM : Point Of Sales Material
  21. POPM : Point Of Purchase Material
  22. I/O Branding : Indoor and Outdoor Branding
  23. PDAC  : Plan, Do, Act, Check
  24. TVC    : Television Commercial
  25. RadCom : Radio Communication
  26. SOE       : Share Of Expenditure
  27. SOV       : Share of Voice
  28. CPRP     : Cost Per Rating Point
  29. TARPS   : Target Audience Rating Points
  30. TVR       : Television Rating
  31. GRP      : Gross Rating Point
  32. PH         : Production House
  33. NPL      : New Product Launch
  34. MOQ    : Minimum Of Quantity
  35. IMC      : Intergrated Marketing Communications
  36. MRCI  : Marketing Research and Consumer Insight
  37. BI          : Business Intelligence
  38. BI (research) : Brand Imagery
  39. PSM     : Price Segment Measurement
  40. CRP : Cost Reduction Plan
  41. CRP: Consumer Reach Point
  42. NSV: Net Sales Value
  43. CLT : Central Location Test
  44. CLV : Customer Lifetime Value
  45. BW : Business Warehouse
  46. HH : House Hold
  47. R&D : Research & Development
  48. SES : Socio Economic Status
  49. SEC : Social Economic Class
  50. DM : Digital Marketing
  51. PR : Public Relation
  52. TOM : Top Of Mind
  53. GDN : Google Display Network
  54. SEO : Search Engine Optimization
  55. SEM : Search Engine Marketing
  56. GDP : Gross Domestic Product
  57. PPIC : Production Planning and Inventory Control
  58. ED    : Expired Date
  59. QC    : Quality Control
  60. QA    : Quality Assurance
  61. COL : Cut Of Length
  62. COW : Cut Of Width
  63. YTD : Year To Date
  64. YOY: Year On Year
  65. LY  : Last Year
  66. FY : Fiscal Year
  67. FMCG : Fast Moving Consumer Goods
  68. U&A    : Usage & Attitude
  69. B2B     : Business to Business
  70. B2C     : Business to Consumers
  71. B2G     : Business to Government
  72. C2C     : Consumer to consumers
  73. CPC     : Cost Per Click
  74. CPM    : Cost Per Impression
  75. CTR    : Click Through Rate
  76. CMS   : Content Management System
  77. CRM  : Customer Relationship Management
  78. CSR  : Corporate Social Responsibility
  79. DI      : Digital Imaging
  80. PPM : Pre Production Meeting
  81. HTML : Hyper Text Markup Language
  82. AI       : Adobe Illustrator
  83. 7P        : Product, Price, Place, Promotion, Process, Physical Evidence, People
  84. PLC   : Product Life Cycle
  85. 4C      : Consumer, Cost, Convenience, Communication
  86. 4C      : Customer, Competition, Change, Company
  87. SWOT : Strength, Weakness, Opportunity, Threat
  88. PDF     : Portable Document Format
  89. PPC     : Pay Per Click
  90. QR Code : Quick Response Code
  91. URL       : Uniform (or Universal) Resource Locator
  92. WWW    : World Wide Web
  93. MAT      : Moving Average Total
  94. NPAT    : Net Profit After Tax
Dan masih banyak lagi, nanti akan ditulis kelanjutannya. Semoga bermamfaat.

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